Brander Broadcast Consulting

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Home arrow Media Training

Media Relations Training

It is important to know exactly what you are up against in the business world. That's why Brander Broadcast Consulting offers one-on-one or group training for professionals who deal directly with television and print media. BBC training gives you hands-on experience; you'll role-play various situations which will be recorded on videotape. The video is yours to keep as a handy reference guide.

What you'll learn:

  • How to use the press to your advantage
  • How to prepare for the interview
  • Wardrobe, make-up and hair tips for television
  • The reporter's agenda
  • The importance of listening skills
  • The three-point opportunity
  • Step-by-step responses
  • How to speak in soundbites
  • Diversion techniques
  • Telephone interviewing techniques
  • Press conference and public hearing tactics
  • How to handle the ambush interview