Brander Broadcast Consulting

Media Relations Training

It is important to know exactly what you are up against in the business world. That's why Brander Broadcast Consulting offers one-on-one or group training for professionals who deal directly with television and print media. BBC training gives you hands-on experience; you'll role-play various situations which will be recorded on videotape. The video is yours to keep as a handy reference guide.

What you'll learn:

• How to use the press to your advantage
• How to prepare for the interview
• Wardrobe, make-up and hair tips for television
• The reporter's agenda
• The importance of listening skills
• The three-point opportunity
• Step-by-step responses
• How to speak in soundbites
• Diversion techniques
• Telephone interviewing techniques
• Press conference and public hearing tactics
• How to handle the ambush interview