media relations training
It is important to know exactly what you are up against in the business world. That's why Brander Broadcast Consulting offers one-on-one or group training for professionals who deal directly with television and print media. BBC training gives you hands-on experience; you'll role-play various situations which will be recorded on videotape. The video is yours to keep as a handy reference guide.What you'll learn:
- How to use the press to your advantage
- How to prepare for the interview
- Wardrobe, make-up and hair tips for television
- The reporter's agenda
- The importance of listening skills
- The three-point opportunity
- Step-by-step responses
- How to speak in soundbites
- Diversion techniques
- Telephone interviewing techniques
- Press conference and public hearing tactics
- How to handle the ambush interview
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